Smoking used to be a sexy, glamorous thing that doctors recommended for good health and vitality. Even with modern regulations and acceptance that smoking kills, some people still puff with pride like people did back then. The Yorkshire town where Ash is set loves smoking, and the residents aren’t set to quit anytime soon – George Crozier certainly isn’t planning to. Juxtaposing the salt-of-the-earth, working class town with vintage cigarette adverts and rock n’ roll, Ash chronicles one man’s life through his smoking. Witty and clever with a good dose of playful physicality, it’s a multi-level critique of the tobacco industry executed with plenty of inventiveness.