Hamlet may or may not be Shakespeare’s magnum opus, but the Dane is unquestionably one of the greatest roles in the English language. Theatre’s pop star Robert Icke, what with his reputation for hot takes on the classics, no doubt found the play’s allure irresistible. This Hamlet, freshly transferred to the West End from the Almeida, is a slick, beast of a production surpassing three hours. Undeniably contemporary, it does its best to smash the restrictions of the proscenium arch with a celebrity cast and achingly cool, Scandi/corporate design. His casting of Andrew Scott in the title role and subsequent character choices makes this a Hamlet for cool young people on the hunt for profundity, depth of meaning and instagrammable aesthetics.